Philips Retail Lighting sheds light on the future of fashion

The Future of Fashion is Now, Museum Boijmans Van Beuningen. Concept / Art Direction: Glamcult Studio. Photo: Jouke Bos.

 Press release

Philips Retail Lighting sheds light on the future of fashion
Monday 29 September

Museum Boijmans Van Beuningen and Philips Retail Lighting have combined forces
to generate a special light experience in the museum’s new exhibition ‘The Future of
Fashion is Now’. From Saturday 11 October, when the exhibition opens, Philips will
light more than a hundred innovative fashion creations with the latest standard for
quality lighting.

Lighting is vitally important to the impact of fashion. It attracts people and involves viewers in
the visual experience of fashion. Sjarel Ex, director of Museum Boijmans Van Beuningen
explains, ‘The lighting plan for this exhibition, which is about fashion and involvement, is a
crucial element of this immersive experience.’ For Philips Retail Lighting, which specializes in
lighting solutions for shops, the combination of fashion and design within an artistic
environment is a perfect match. As Marketing Communication manager of Philips Retail
Lighting, Didie Schackman, explains: “With perfect lighting solutions like StyliD and
innovative LED technology like CrispWhite, this collaboration is ‘spot on’.”

‘The Future of Fashion is Now’ will show work by more than fifty international fashion
designers, from well-known names like Iris van Herpen and Viktor&Rolf to young, up-andcoming
talent from all over the world. With important themes such as fashion, innovation and
technology, the exhibition and Philips’s Retail Lighting Division are a seamless fit.