Welcome to the page of the Boijmans Children’s Advisory Board. For a period of at least four years, Museum Boijmans Van Beuningen has created a Children’s Advisory Board that will contribute to discussion about the museum’s policy, programming and identity. As part of its ambition to increase its young audience and in a period in which the construction of the Depot will bring about great changes, the museum is giving a voice to an important section of Rotterdam’s population: primary-school children. The first Children’s Advisory Board was formed on 1 September 2016 and its members are now passing on the baton to the second board. Each Children’s Advisory Board will work with us for a single school year.
The second Children’s Advisory Board includes some familiar faces from the first board and several new members. The members of the second board, Wessel, Rosalie, Helena, Louk, Hannah, Fabian, Mirthe, Mette and Issa, would like to introduce themselves to you!
Market research shows that the ‘average museum visitor’ is a middle-aged, university-educated art lover. The museum has set itself the ambition of increasing the number of kids who visit the museum to 20 per cent of the total by 2020. That can’t happen without actively involving this target group in the policy around creating a child-friendly museum. The creation of the Children’s Advisory Board is part of this plan. Does the way the museum presents itself match kids’ experiences? The Children’s Advisory Board holds an important mirror up to the museum and gives a voice to a large portion of Rotterdam’s population: primary-school children.
Now we can make the museum more fun for kids.’ – Mirthe
The Children’s Advisory Board comes together at least once a month for a meeting. Items on the agenda include the activities of the Boijmans Club, which has 2500 kids as members. The members of the Children’s Advisory Board also play a role in the activities programme: they take part in openings, give guided tours or think up special workshops.
Children know best what other children like to do. The members of the Children’s Advisory Board also think about the museum’s general policy. They talk with the director, the curators and other policy-makers, thus helping to create a better museum. Workshops and special training sessions help them to express their visions. During a single year, each board member will experience all aspects of Museum Boijmans Van Beuningen and get to known the world of art and culture from the inside.