Vorige maandVolgende maandDecember 2009
Tu We Th Fr Sa Su Mo
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        

'Trying is Buying' - Jac. Jongert, 1883-1942

from December 19 2009 until April 18 2010

Jac. Jongert, Storage tin for 'Van Nelle coffee and tea', 1930. Museum Boijmans Van Beuningen, Rotterdam Jac. Jongert , Different shaped bottles, 1922 – 1923, Green glass. Museum Boijmans Van Beuningen, Rotterdam Jac. Jongert, Oud's Apricot Brandy, Rotterdam City Archives photo Maarten Laupman photo Maarten Laupman

Showing 300 of his works, the museum presents an overview of Jac. Jongerts oeuvre. From 1910 until the 1930s, he was one of the foremost designers of advertisements, book covers, textile and glass objects. His designs for Van Nelle coffee and tobacco manufacturers cover half the exhibition. Jongert played an important part in the design education in his age and was driven by social idealism. The exhibition shows Jongert as one of the very first advertising designers, creating art for the masses.