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The Future of Fashion is Now

from October 11 2014 until January 18 2015

Concept/Art Direction: Glamcult Studio, Photography: Jouke Bos, c Witman Kleipool, Styling: Maaike Staal, Hair/Make-up: Liselotte van Saarloos c Eric Elenbaas Agency, Model: Sophie Vlaming c WW MM Viktor&Rolf Haute Couture, season fall/winter 2013. Photo Peter Stigter. Ana Rajcevic, Animal - The Other Side of Evolution, 2012. Photo: Woland. Hussein Chalayan, Laser Dress from the Readings collection, spring/summer 2008. Collection Museum Boijmans Van Beuningen. Loan: Han Nefkens H+F Fashion on the Edge 2010. Photo: Nick Knight. Carole Collet, Basil No. 5 (Ocimum Basilicum Rosa), Biolace, 2010 - 2012. Photo: © Carole Collet, Central Saint Martins, University of the Arts, Londen. Rejina Pyo, exhibition ‘Structural Mode’ in Museum Boijmans Van Beuningen, 2012. Photo: Lotte Stekelenburg. Pyuupiru, Mercury, from the series Planetaria, 2001. Photo: Masayuki Yoshinaga. Pauline van Dongen, Wearable Solar-coat, 2013. Model: Julia J., Fresh Model Management. Photo: Mike Nicolaassen. Julia Krantz, Shell collectie, 2009. Photo: Katrin Kirojood. Si Leong Chan, Hug me, 2012. Photo: Sara Pista. Anrealage - Kunihiko Morinaga, Bone, presentation collection spring/summer 2013. Photo: Anrealage Co., Ltd. Little Shilpa - Shilpa Chavan, Grey Matters, spring/summer 2014. Model Erika Packard. Photo: Prasad Naik.

Do we actually want a new wardrobe every six months or can fashion last longer? Does the fit of a dress have to satisfy the prevailing ideal of beauty or might it be different? What is fashion’s role in the advance of wearable technology like Google Glass? These are the fundamental questions that concern the latest generation of fashion designers. This autumn Museum Boijmans Van Beuningen is showing the fashion of the future, with work by designers including Viktor & Rolf, Christophe Coppens (Belgium), Hussein Chalayan (Cyprus) and Rejina Pyo (Korea).

The latest generation of fashion designers takes a critical view of the current fashion system. They are coming up with innovative solutions and fresh designs at the cutting edge of fashion and art. Sustainability, futuristic technologies and the social value of clothes are themes with which these designers address the fashion of the future. ‘The Future of Fashion is Now’ - with clothes and accessories, videos and installations - can be seen this autumn in the museum’s 1,500-square-metre exhibition space. The exhibition is an initiative of Han Nefkens Fashion on the Edge.

Fashion of Tomorrow

The exhibition will show work by more than fifty international designers, from renowned fashion houses to young up-and-coming talent. The world-famous fashion duo Viktor & Rolf will respond to the present fashion system with a Zen garden and pleas to move more slowly with greater spirituality. Designer Wang Lei (China) makes traditional Chinese costumes from woven toilet tissue and Carole Collet (UK) explores sustainable materials in her experiments with lace patterns that grow from strawberry plants. The hand-knitted creations by Pyuupiru (Japan) offer the wearer a new identity, free from the restricting influence of the human body. Technological innovations also offer designers new approaches to what ‘fashion’ could be in the future. Charging a smartphone while travelling is easy with the jacket from Pauline van Dongen’s ‘Wearable Solar Project’.

Six fashion designers are making new work exclusively for the exhibition, enabled by the Han Nefkens Fashion on the Edge Award. They share their working process on the new online platform www.futureoffashion.nl.

Publication, Boijmans Tour and More

A lavishly illustrated glossy publication is being produced to accompany the exhibition and there will be a special multimedia tour during The Future of Fashion is Now’ in which a number of designers will discuss their work. ARTtube will also feature a number of videos. The museum is staging a variety of activities including a symposium, workshops and lectures.

Han Nefkens Fashion on the Edge

Han Nefkens Fashion on the Edge is an initiative by the writer, patron and art activist Han Nefkens and fashion guru José Teunissen (ArtEZ Institute for the Arts) in collaboration with Museum Boijmans Van Beuningen. Its mission is to foster fashion talent that works at the cutting edge of fashion and art, initiate commissions and support research into valuable changes in the fashion scene.

With thanks to

‘The Future of Fashion is Now’ is made possible in part through the generous support of Han Nefkens Fashion on the Edge and the Creative Industries Fund NL, Prins Bernhard Cultuurfonds (made possible by Breeman Talle Fonds), the BankGiro Loterij, the K.F. Hein Fund and Stichting Bevordering van Volkskracht. Vogue Nederland is media partner for the exhibition.

Design in Boijmans

Museum Boijmans Van Beuningen is the museum in the Netherlands where national and international design talent has a platform. Design is central again in 2014 in the ‘Design in Boijmans’ programme. Alongside ‘The Future of Fashion is Now’, the museum is focusing on design and styling with a variety of special exhibitions and its rich collection.