The Future of Fashion is Now

‘The Future of Fashion is Now’ takes the visitor on a journey along innovative fashion in the company of a selection of non-Western designers and artists from a variety of continents, including Rejina Pyo (Korea), winner of the Han Nefkens Fashion Award 2012, and Hussein Chalaya (Cyprus).

In countries where, until recently, there was little or no fashion tradition, fashion movements have emerged that have never previously come into contact with important Western influences such as post-modernism, conceptualism or modernism. This allows these designers to translate their own traditions into fashion with which they give a personal identity to their work, and at the same time translate their roots and history into a universal visual language. Work by these designers will be on show in the large 1500 m2 Bodon Room in Museum Boijmans Van Beuningen.