from October 11 2014 until January 18 2015
In the successful exhibition 'The Future of Fashion is Now' Museum Boijmans Van Beuningen showed the fashion of the future. In 3 months more than 83.000 visitors enjoyed the work by renowed innovators like Viktor&Rolf, Hussein Chalayan and Iris van Herpen to the latest generation of fashion designers from all over the world.
The latest generation of fashion designers takes a critical view of the current fashion system. They are coming up with innovative solutions and fresh designs at the cutting edge of fashion and art. Sustainability, futuristic technologies and the social value of clothes are themes with which these designers address the fashion of the future. ‘The Future of Fashion is Now’ - with clothes and accessories, videos and installations - was shown in the museum’s 1,500-square-metre exhibition space. The exhibition was an initiative of Han Nefkens Fashion on the Edge.
The exhibition showed work by more than fifty international designers, from renowned fashion houses to young up-and-coming talent. The world-famous fashion duo Viktor&Rolf responded to the present fashion system with a Zen garden and pleaded to move more slowly with greater spirituality. Designer Wang Lei (China) made traditional Chinese costumes from woven toilet tissue and Carole Collet (UK) explored sustainable materials in her experiments with lace patterns that grow from strawberry plants. The hand-knitted creations by Pyuupiru (Japan) offer the wearer a new identity, free from the restricting influence of the human body. Technological innovations also offer designers new approaches to what ‘fashion’ could be in the future. Charging a smartphone while travelling is easy with the jacket from Pauline van Dongen’s ‘Wearable Solar Project’.
Six fashion designers made new work exclusively for the exhibition, enabled by the Han Nefkens Fashion on the Edge Award. Online cisitors were able to follow the working process of these commissions on the online platform www.futureoffashion.nl. In short videos on ARTtube they tell about their work.
A lavishly illustrated publication was produced to accompany the exhibition. It is available in the webshop. With the exhibition came a booklet with more information about the designs and quotes from the designers. You can download this booklet here.
Han Nefkens Fashion on the Edge is an initiative by the writer, patron and art activist Han Nefkens and fashion guru José Teunissen (ArtEZ Institute for the Arts) in collaboration with Museum Boijmans Van Beuningen. Its mission is to foster fashion talent that works at the cutting edge of fashion and art, initiate commissions and support research into valuable changes in the fashion scene.
‘The Future of Fashion is Now’ is made possible in part through the generous support of Han Nefkens Fashion on the Edge, the Boijmans Business Club, the Creative Industries Fund NL, Prins Bernhard Cultuurfonds (made possible by Breeman Talle Fonds), the BankGiro Loterij, the K.F. Hein Fund and Stichting Bevordering van Volkskracht. Vogue Nederland is media partner for the exhibition.
Museum Boijmans Van Beuningen is the museum in the Netherlands where national and international design talent has a platform. Design was central again in 2014 in the ‘Design in Boijmans’ programme. Alongside ‘The Future of Fashion is Now’, the museum focused on design and styling with a variety of special exhibitions and its rich collection.