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events

World premičre of We Margiela and round table discussion - Change in a day: fashion

Sunday October 22, 2017

€ 5 excluding entrance fee
students: € 2,50 excluding entrance fee


The world première of We Margiela takes place in Museum Boijmans Van Beuningen on Sunday 22 October. In the documentary by the Rotterdam mint film office, Jenny Meirens, the co-founder of Maison Martin Margiela, and the creative team tell the extraordinary story of the creation of Maison Martin Margiela for the first time.

The premiere is part of Change the System: a design exhibition about the power of creative minds to drive change, which is needed more than ever to tackle global issues and threats.
After the film, there will be a round table discussion with contemporary designers and former employees of Maison Martin Margiela. Chaired by curator Annemartine van Kesteren, they will discuss the changes that have taken place in the fashion industry over the past twenty years. 

Programme
13.00-14.40 uur  film screening
14.40-15.00 uur  break
15.00-16.00 uur  round table discussion 
English spoken

Buy tickets here 

The choice of Museum Boijmans Van Beuningen as the venue for the film première is most fitting, as the fashion house staged its first museum exhibition there twenty years ago. The world première is also part of the programming around Change the System, the exhibition in the museum about art and design’s power to make change that opens this autumn. After Rotterdam, the film will have its international première in the ModeMuseum Antwerp and in 10 Corso Como in Milan.

The Belgian fashion designer Martin Margiela started Maison Martin Margiela in 1988, with Jenny Meirens. In We Margiela, Meirens and members of the creative team openly discuss the creative processes, the approach and the fashion house’s unusual philosophy. In-depth interviews and unique archive material provide a fascinating insight into the birth and the ultimate sale of one of the most influential fashion houses of its day.

Gut Feeling
The filmmakers went in search of the impact of Margiela’s work on the present-day fashion world. Unique innovations by the fashion house, such as anonymity and recycling, are still key concepts for many creative makers. The film shows that the fashion house was driven by a strong gut feeling and a delight in taking creative risks. In the end, Maison Martin Margiela was one of the first modern-day fashion houses to succumb to the pressure of financial growth. When it was sold, the founders almost immediately withdrew from public life. Employees and fans were left disillusioned. Meirens and Margiela never spoke to one another again.

Change in a day: fashion
As part of Change the System, Museum Boijmans Van Beuningen is staging a number of symposiums titled Change in a Day. During these events, the focus will be on change within a particular system. The screening of We Margiela will be part of Change in a Day: Fashion. After the film, there will be a round table discussion with contemporary designers and former employees of Maison Martin Margiela. Chaired by curator Annemartine van Kesteren, they will discuss the changes that have taken place in the fashion industry over the past twenty years.

The film was produced with the support of the Dutch Cultural Media Fund, the Netherlands Film Fund and the CoBo Fund. The première is staged in collaboration with mint film office, AVROTROS, LantarenVenster and Cinema Delicatessen.

The world première will be followed by a screening in Antwerp on 23 October on the initiative of MoMu - ModeMuseum Provincie Antwerpen (www.momu.be). The documentary can also be seen on 26 October in 10 Corso Como in Milan.