Opening & a chance to win an arrangement

Successful campaign by ‘De kring van Van Eyck’

In November 2011, several art enthusiasts took it upon themselves to ensure that ‘The Road to Van Eyck’ exhibition, which was still an uncertainty, would go ahead. Over the subsequent weeks and months, many private individuals, companies and foundations joined the six initiators, thus guaranteeing that the exhibition could be staged.

Design: Thonik
Design: Thonik

In November 2011 it looked as if ‘The Road to Van Eyck’ would have to be cancelled. A group of six initiators then picked up an idea hatched by Carel Blotkamp, Professor Emeritus of Modern Art, to launch the private funding campaign ‘De kring van Van Eyck’ - ‘The Van Eyck Circle’ - in conjunction with Museum Boijmans Van Beuningen. Private individuals were invited to make a tax-deductible donation to support the staging of the exhibition. ‘It would be wonderful if such a private funding initiative were to succeed,’ museum director Sjarel Ex commented about the campaign, ‘also as a signal to politicians that Dutch individuals attach great importance to art.’

Public vote of confidence
On 19 January the museum announced that the exhibition would definitely go ahead. At that point the financing was not yet arranged in full, but the upward trend in the enrolment of private donors and contributions from several cultural foundations gave the museum the confidence to forge ahead with the plans.

Final balance
‘De kring van Van Eyck’ was still rallying support until just before the start of the exhibition. In all more than 100 members pledged their support, raising more than €100,000. As a token of thanks, Museum Boijmans Van Beuningen is offering this important group of art enthusiasts an exclusive preview, so that they can be among the first people to visit the exhibition.