Nieuwsbrief
Winter 2009
December 2009

‘Trying is Buying’: Jac. Jongert, 1883-1942

From the 19th of December, Museum Boijmans van Beuningen will produce a retrospective on the work of the designer Jac. Jongert, known for his work with Van Nelle. These famous posters and packaging designs as well as his book covers, glass, textiles and free work show Jongert to be an inspired designer.

Jac. Jongert, Storage tin for 'Van Nelle coffee and tea', 1930. Museum Boijmans Van Beuningen, Rotterdam
Jac. Jongert, Storage tin for 'Van Nelle coffee and tea', 1930. Museum Boijmans Van Beuningen, Rotterdam

19 December 2009 - 18 April 2010

Jacob Jongert (1883-1942) is one of the first advertising designers in the Netherlands. His career takes flight after he is given the advertising assignment for the tea, coffee and tobacco factories of Wed. J. Van Nelle. This is the start of a series of thousands of designs for the firm, for whom Jongert creates a recognizable image with clear shapes and primary colours.

Jongert is one of the pioneers of graphic design in the Netherlands, however until now there was little attention for his work. This Autumn, Museum Boijmans van Beuningen showcases a great survey of his oeuvre. Around 300 pieces of advertising, book covers, textiles and glass objects, and free work present Jongert in all its versatility. His designs for Van Nelle fill half of the exhibition.

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