The museum's new house style designed by Thonik has been nominated for the International Museum Communication Awards (IMCA) in the category Corporate Design. This new prize honours the best visual communications among museums, arts institutions and galleries around the world. The winners will be announced in Brussels on 29 November.
Museum Boijmans Van Beuningen launched its new house style in January 2007 to coincide with its new status as an independent foundation. Thonik's design is intended to distinguish the museum's communications and public presentation from those of comparable museums.
With its innovative and experimental character, Thonik's graphic system relates to the nature of the museum's 'product', which is presented as its brand: art in the broad sense of the word. Museum Boijmans Van Beuningen's new house style complements the museum's self-image and ambitions as a 'performing institute', in which its identity comprises the totality of its presentations and achievements.