Major autumn exhibition: The Future of Fashion is Now

Concept/Art Direction: Glamcult Studio, Photography: Jouke Bos, c Witman Kleipool, Styling: Maaike Staal, Hair/Make-up: Liselotte van Saarloos c Eric Elenbaas Agency, Model: Sophie Vlaming c WW MM

Press release

Major autumn exhibition: The Future of Fashion is Now
11 October 2014 - 18 January 2015

This autumn Museum Boijmans Van Beuningen presents ‘The Future of Fashion is Now’ with innovative visions by more than fifty fashion designers from around the world, including established names such as Viktor&Rolf (The Netherlands) and Hussein Chalayan (Cyprus) and emerging talents such as Craig Green (UK) and Rejina Pyo (Korea). Six designers will make new pieces exclusively for the exhibition. You can follow their progress at www.futureoffashion.nl.

The latest generation of designers is actively in search of ways to redefine the concept of fashion. They take a critical look at the current fashion system and the role of clothes in our society. Aware that our consumer society’s demand for new trends every six months is totally unsustainable and given the huge developments in technology and materials, these designers adopt a new approach to what fashion can be. ‘The Future of Fashion is Now’ features futuristic designs that occupy the border between fashion and art.

Visionary designs
In addition to clothing and accessories, the exhibition features videos and installations, including the Zen garden setting for Viktor & Rolf’s acclaimed A/W 2013 collection: a plea for a slower pace and more spirituality in the fashion world. Wang Lei (China) makes traditional Chinese costumes from woven toilet paper. Carole Collet (UK) explores sustainable materials in her experiments with lace grown from the roots of strawberry plants. The hand-knitted creations of Pyuupiru (Japan) give the wearer a new identity, freed from the limiting factors of the human body. Technological innovations also offer new possibilities: the jacket from the Wearable Solar Project by Pauline van Dongen (The Netherlands) can recharge a mobile phone.

Commissions
Over the past few years an international team of fashion experts has been scouting for new talent for the exhibition. A jury that includes fashion duo Viktor&Rolf; editor-in-chief of Dutch Vogue, Karin Swerink, patron Han Nefkens and curator and fashion expert José Teunissen, have awarded the Han Nefkens Fashion on the Edge Award to six young designers. Iris van Herpen (The Netherlands), Craig Green (UK), D&K (Ricarda Bigolin & Nella Themelios, Australia), Olek (Poland), Digest Design (China) and Lucia Cuba (Peru) will develop new works that will be shown for the first time in the exhibition.

Publication, Boijmans Tour and more
The exhibition will be accompanied by a lavishly illustrated, glossy publication and a special multi-media tour with commentary from several of the designers featured in the exhibition. Several new fashion videos will be posted on ARTtube.nl during the exhibition and the museum will organise an extensive programme of activities including lectures, workshops and a symposium.

Han Nefkens Fashion on the Edge
Han Nefkens Fashion on the Edge is an initiative of the writer, patron and art activist Han Nefkens and fashion expert José Teunissen in partnership with Museum Boijmans Van Beuningen. Its mission is to stimulate and support talented fashion designers working on the border between fashion and art. It initiates commissions and supports research into innovation and change in the fashion scene. The Han Nefkens Fashion on the Edge Award gives designers the opportunity to create new works, which are then given on long-term loan to the museum.

Partners
‘The Future of Fashion is Now’ has been made possible with the generous support of Han Nefkens Fashion on the Edge, Stimuleringsfonds Creatieve Industrie, Prins Bernhard Cultuurfonds (Breeman Talle Fonds), the BankGiro Lottery and K.F. Hein Fund.

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