300,000 visitors for Boijmans in 2010

Photo: Fred Ernst Photo: Fred Ernst

Press release
16 December 2010

Museum Boijmans Van Beuningen has had a successful year. With three weeks to go before the end of 2010, the museum has already received nearly 280,000 visitors to the displays and exhibitions that the museum has presented in its own building, and a further 20.000 visitors are still expected. Furthermore, exhibitions outside the museum walls attracted more than 80.000 visitors. The museum has also put hundreds of thousands of people in touch with art via the internet and television.

Museum Boijmans Van Beuningen is heading towards 300,000 visitors to exhibitions in its own building during 2010. This figure is thanks to exhibitions of work by Carsten Höller and master forger Han van Meegeren in the spring of 2010 and the current success of exhibitions devoted to Kees van Dongen and designers Hella Jongerius and Johan Thorn Prikker. Last year the museum attracted 225,000 visitors.

Outside the museum walls
This spring the museum also showed part of its collection in the Kunsthal, an exhibition that attracted 36,000 visitors. The exhibition ‘Infernopolis’ by Atelier Van Lieshout, which the museum organised this summer in the Submarine Wharf, attracted 20,315 art lovers to Rotterdam’s harbour. The museum also organised a retrospective exhibition of work by Charley Toorop at the Musée d’Art Moderne de la Ville de Paris, visited by 26,500 people. Including these exhibition venues, Museum Boijmans Van Beuningen is heading towards 380.000 visitors in 2010.

Virtual museum
The virtual Museum Boijmans Van Beuningen has also had a bumper year. The thirteen episodes of Boijmans TV on TV Rijnmond were watched no fewer than 1.5 million times. The museum’s website www.boijmans.nl received 470,000 hits in 2010. The museum’s various other online platforms, including the video channel arttube.boijmans.nl, currently attract more than 27,000 visits per month, a third from abroad.

International attention
Thanks to Holland Art Cities, Rotterdam and Museum Boijmans Van Beuningen have had a great deal of coverage from the foreign press. This has had a positive effect in the museum, with approximately 30,000 overseas visitors. The partnership between ten large museums and the cities Amsterdam, The Hague, Utrecht and Rotterdam has given the national economy a enormous boost. The focus on culture has been an excellent investment for Rotterdam in particular.

Hundreds of masterpieces from the museum’s collection have been lent abroad and have served as ambassadors for the museum and the city. For example, Museum Boijmans Van Beuningen lent six works to an exhibition on Salvador Dalí in the Palazzo Reale in Milan, which attracted 13,224 in only the first two weeks. The museum sent ‘Het Is Me Wat’ (‘And Now what’s Up’), a large hovering boulder by Wim T. Schippers to the Dutch Pavilion at the World Expo 2010 in Shanghai, which welcomed 8 million visitors between May and October.