Museum Boijmans Van Beuningen on course

Museum Boijmans Van Beuningen on course
17 August 2010

Press release 

Museum Boijmans Van Beuningen has had an excellent first half of 2010. More than 100,000 people have visited more than twenty spectacular exhibitions organised by the museum. These visitors supplied the city of Rotterdam with approximately 3.5 million euros of revenue. The museum’s websites have attracted more than 300,000 visitors, and hundreds of thousands of viewers have tuned in to Boijmans TV.

In the first half of 2010 Museum Boijmans Van Beuningen welcomed more than 100,000 visitors, of which more than 21,000 were eighteen or younger. In total, these visitors spent an estimated 3.5 million euros in hotels, shops and restaurants in Rotterdam.
The museum’s online presence,, attracted no fewer than 275,000 visitors, a quarter of them from abroad. In the first six months of 2010, more than 25,000 people watched videos about art and design on the museum’s online video channel, The museum’s virtual collection,, has received 7,500 visits since its launch at the beginning of May. This spring, the museum’s own television programme, Boijmans TV, attracted approximately 140,000 viewers per episode on TV Rijnmond, while no fewer than 300,000 art lovers tuned in to watch AVRO’s nationwide broadcast.

Over the past six months, the public has been inspired and moved by twenty highly varied exhibitions, ranging from The Art of Fashion and Olafur Eliasson’s breathtaking light installation to Carsten Höller’s giant tailor-made art works and glass pieces by the Japanese artist Ritsue Mishima. Visitors were treated to dozens of fun and educational activities, both in the museum and online. Special projects such as Carsten Höller’s hotel room, the exhibition about the master forger Van Meegeren and the Atelier Van Lieshout exhibition in the Submarine Wharf captured the public’s imagination and garnered extensive press coverage.

Self-generated revenue
Museum Boijmans Van Beuningen manages a collection of approximately 140,000 objects including old masters, modern and contemporary art, applied arts and design, and a national monument measuring 26,000 square metres. On average over the past few years the museum has generated more than 6.5 million euros to support its activities, including acquisitions, conservation, education and exhibitions. This income represents a substantial portion of Museum Boijmans Van Beuningen’s running costs (45% in 2009), making it one of the most self-sufficient museums in the Netherlands.