30% increase in visitors to Museum Boijmans Van Beuningen in 2008
Museum Boijmans Van Beuningen has had an excellent year. Exhibitions of modern and contemporary art such as the survey of works by Yayoi Kusama and Roy Villevoye attracted large audiences, as did our major old masters exhibition 'Dutch Primitives'. Taking into account the onrush of visitors to our current exhibitions 'Surtout pas des Principes! Charley Toorop' and 'Images of Erasmus', Museum Boijmans Van Beuningen is heading towards visitor figures of 240,000 in 2008. This represents 53,000 or 30% more paying visitors than in the previous year.
In reality this figure is even higher: since the end of September the public has been able to make use of the new entrance area with a new information centre, exhibition spaces, the print room, the library and the Kunst Studio without paying for entry to the museum.
Each year Museum Boijmans Van Beuningen analyses the make-up of its audience. In 2008 20% of our visitors came from abroad – 50% more than in 2007. The free entry on Wednesdays has remained especially popular with people living in Rotterdam, who make up 25% of our audience. Our education programmes were no less popular: more than 15% of our visitors came to the museum specifically to learn something. These positive figures are supported by extremely good feedback: our public has rated the museum on average nine out of ten over the last year.
A taste of what’s to come
In 2009 the museum will celebrate its 160th anniversary. The museum kicks off the celebrations with the opening of new displays of the collection on 17 January. For the first time this will include selections from the museum’s world-famous collection of prints and drawings displayed directly alongside paintings and sculptures. Highlights from the year’s exhibitions programme include a survey of the work of 'Pipilotti Rist', 'Brazil Contemporary' and 'The Art of Fashion'.
Still on view
The exhibition 'Surtout pas des Principes! Charley Toorop' can be seen until 18 January, and 'Images of Erasmus' is on display until 8 February.
For more information or/ and images, please contact the Marketing and Communication Department
+31 10 44.19.561