Winners of Han Nefkens Fashion on the Edge Award announced

Han Nefkens. Photo: Santos Román Karin Swerink José Teunissen Iris van Herpen. Credits: Iris van Herpen (c) x Jean Baptiste Mondino. Viktor&Rolf Lucia Cuba Digest Design Ricarda Bigolin. Dolci&Kabana. Aftrs/D&K, 2013, effortless beauty takes a lot of effort, performance. Photo: Richard Ibrahim. Olek. Photo and Makeup by Karl Giant © 2012. Vassilis Zidianakis

Press release

Winners of Han Nefkens Fashion on the Edge Award announced
20 January 2014

The Future of Fashion is Now
11 October 2014 - 18 January 2015

A jury of experts, including the fashion-duo Viktor&Rolf and Karin Swerink, Editor-in-Chief of Vogue, have awarded the prize to six young fashion designers. They are each creating a new work on the cusp between fashion and art. These new works will be on show for the first time in the exhibition ‘The Future of Fashion is Now’, which will open this autumn in Museum Boijmans Van Beuningen.

The jury is made up of Viktor&Rolf, Karin Swerink, Vassilis Zidianakis (Atopos cvc), Han Nefkens and José Teunissen. The six fashion designers and initiatives are Iris van Herpen (NL), Craig Green (GB), D&K (Ricarda Bigolin & Nella Themelios, AU), Olek (PL), Digest Design (CN) and Lucia Cuba (PE). This autumn, their vision on the future of fashion will be on show in Museum Boijmans Van Beuningen. The jury will be assisting the prize winners right up to the opening. The public can also follow this process via a special website that will be launched shortly. The announcement of the Han Nefkens Fashion on the Edge Awards marks the official start of the preparations for the fashion exhibition in Rotterdam.

Karin Swerink about the selection: “It had to engage, inspire and surprise me. All six designers met these three criteria." Vassilis Zidianakis (Atopos cvc): “It was clear that the body of work of all 6 designers was comprehensive, distinctive, unique.”

‘The Future of Fashion is Now’ takes visitors on a journey along the most innovative fashion and fashion talents from all over the world and features work by designers such as Viktor&Rolf, Christophe Coppens, Martin Margiela and Hussein Chalayan. Work by more than sixty international designers is on show, from leading fashion houses to young, up-andcoming talent. The exhibition addresses the critical position young fashion designers adopt towards the fashion system and the role of clothing in today’s society. Sustainability, new technologies and the value of clothing for the identity of an individual or a community are themes with which they open the discussion about fashion of the future.

Jury and scouts
Twenty international scouts each selected two or three designers for the exhibition and the Han Nefkens Fashion on the Edge Award. This unusual method of working resulted in a selection from which the jury of experts has now chosen six prize winners.

Han Nefkens Fashion on the Edge
Han Nefkens Fashion on the Edge is an initiative of writer, benefactor and art activist Han Nefkens and fashion expert José Teunissen, in collaboration with Museum Boijmans Van Beuningen. The initiative’s mission is to support fashion talent working on the cusp of fashion and art. The Han Nefkens Fashion on the Edge Award offers designers the opportunity of creating new work, which is then given on perpetual loan to the museum.

Han Nefkens recently announced that he is donating the latest haute couture collection of Viktor&Rolf to Museum Boijmans Van Beuningen. This collection attracted considerable attention in the spring of 2013 in Paris and will be on show to the general public for the first time in the autumn exhibition ‘The Future of Fashion is Now’.